Facebook is for popular people.

MySpace is for musical people.

Twitter is for famous people.

Soup is for special people.

We've been using quantcast and google analytics for quite some time (I think since the birth of Soup?) to collect minimal meaningful data about the visitors, where they come from and their approximate demographics.

We've not even been using the extended feature sets of those platforms, because that would've meant putting user data into the hands of a third party.

But what do we know from these solutions? Yes, we have a lot of polish users. And we're very proud of being in the top 30 something polish websites - at least according to quantcast - despite not understanding how we got there.

And that's kinda sorta the point - insight how we got anywhere. And this means metrics.

Now, metrics is a very loaded topic. Everyone does it, but nobody talks about it Read More »